Great web design is much more than surface-level visual appeal.

Of course I ’ll translate the nuances of your corporate brand and business objectives into a look and feel that conveys your message and tells your unique story. Success starts with design concepts that are both visually stunning and relevant to the audiences they serve. But that’s just the beginning.

It is the user’s total experience with your site that makes it memorable and effective. Why? Because your audience's satisfaction and productivity is a large part of achieving your business goals. Making your audience want to go where you need them to go, do what you hope they will do… and gracefully leading them there…are all functions of designing a well-crafted user experience.

I achieve this by focusing on how the site will “flow” for both task achievers and information seekers. I consciously match both functions and content with what the user wants and needs, and then facilitate ease-of-use through smart architecture and intuitive navigation.

I'm also careful to balance customer needs with identified business requirements.

Web Design Success Model

Highly successful web sites occur when the customers’ needs, the businesses objectives and the overall brand intersect. Once I have a thorough understanding of these prime elements, recommendations for visual design, information architecture and key site features naturally fall into place and the right technologies can be selected and implemented. I use this matrix to inform every choice I make. So you can count on me to deliver:

• Consistency of brand image and messaging
• User-driven information architecture
• Intuitive and consistent navigation
• Flexible designs that will accommodate future business initiatives