The Internet, by nature, is a dynamic medium. What worked yesterday may not be effective today. Changes in technology, coupled with the ever-evolving needs and expectations of your web site users, underscore the need for a web partner that will help you stay on top of it all. My clients appreciate that I have a point of view about what works on the Web and how to make the most of online investments. I proactively explores, evaluates and applies new technologies and techniques, so that when a client needs to achieve a specific objective, I'm ready with the best solution available. It’s part of my approach to share this knowledge with my clients. Here are a few of my thoughts on topics that may have relevance for your organization…
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The company web site has become a key component to every organization's marketing infrastructure. It is often the first face to your prospects and as such must constantly be improved upon, added to, and/or modified. While there are a variety of elements to a successful Web site, including performance, search engine optimization, usability, and visual design, here are three simple guidelines every Web site should follow…but often don't... |
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For successful search engine ranking you must understand the ever-evolving requirements of the top engines. It is best to implement a three part process including search engine optimization, search engine site submission and link seeding. |
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Simple steps to improve your web presence include... |
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